Social media marketing is the best way to introduce people to your brand. It is an excellent medium to promote your brand to potential customers. Building brand awareness is very valuable to any business. Many online shoppers find product information from social media networks and accordingly their shopping behavior is influenced and it helps create brand loyalty. Research says that social media networks are platforms where consumers discover new brands, services and products.
Benefits of Social Media Platforms
o One can see an increase in sales and revenue through social media marketing. Use of these platforms can directly attract customers to improve sales.
o Posts can be written about one`s business with links to their products and sales to their fans. Marketers can sell products to target audiences with promotional content and advertisements across social media platforms. The greatest benefit of this marketing is its ability to target particular audiences.
o Social networks have an extensive knowledge of consumer demographics and their interests. This helps marketers target the right people with a right message.
The five most important social media platforms for your business would be:
This is the most commonly used social media platform across the web with about 945 million users. Being the largest networking site, it has features to connect and share content. Here, the business owners can set up a Facebook page for their brands and business to interact with people. Then they should start posting about their products to the targeted consumers. Many marketing agencies and marketers will know how to gain success in these pages on their strength of knowledge like:
-by coming up with the best market plan for your target group
-How many times to post per day
-knowledge of specific hours of the day for better customer engagement
-Whether the audience reacts better to photos, videos or text posts
-should the conversation be friendly or in a business tone
The updates posted on this social network has 140 character tweet limit and is rated the best for marketing and business messages sent in the form of tweets to increase your business visibility. Business owners can track the conversations of people about their business or those related to them.
Communities are very strong in this medium and business leaders should find a community related to their business and interact with people through rich texts and relevant keywords. Your business brand must have a Google+ page with your reports and profile description.
This offers space for companies to expand their business to a different audience mainly professionals with a powerful profile page. You should set up your company page with details of your company`s activities. The important feature of this network is starting a group and you can set a group around your business to promote your business.
Many companies promote themselves excellently on Instagram through posting original and creative images. Brands that use Instagram are becoming very popular for their interesting visual content and integrating most popular hashtags in their posts.